News Copywriting Package
Bruce Abel
26/11/2024
The Importance of Specialised Videographers for Medical PracticesOnline Medical is pleased to announce a new service offering. Our News Copywriting Package takes the difficulty out of a task that’s problematic for many of our valued clients.
News sections are often added to websites (for good reasons). However, the noble intention tends to be forgotten when the time comes to actually write News Articles. Which busy medical professional has the time to do this? Consider if you are regularly adding quality content to appeal to doctors or patients. Frequently, the response might be none. To make the most of your news section, align it with the latest AHPRA advertising guidelines and AHPRA social media guidelines to ensure compliance and optimal reach.
Email News Content
Similarly, Electronic Direct Mail (EDM) Campaigns – otherwise known as Email Newsletter Campaigns can be painful to deal with and are often not utilised to full potential. It’s not uncommon for large spans of time to pass, making consistent engagement with your readers difficult. Partnering with a digital marketing agency in Brisbane can provide the necessary expertise to streamline your EDM strategies and improve your digital footprint.
These are missed opportunities. Regular additions of quality, relevant content to your website is a “positive ranking signal” that Google will use to assess your rank/position on Google. In summary, Google favors quality, up-to-date content, which can boost your SEO efforts! It also demonstrates to your patients and your referrers that you are contemporary when it comes to keeping abreast of the developments in your specialty. Consider engaging with a web design agency or a web design company to enhance your site’s look and functionality, potentially boosting SEO rankings.
Allowing your site visitors to subscribe to an EDM list allows a summary of the news to come to them. This is convenient for the visitor and has the added benefit of driving traffic to your website (EDM excerpts should link to the full News Article on your website). Even better, the EDM signup form offers a selection of “Doctor” or “Patient”, so that communications can be specifically crafted and targeted towards these visitors. For healthcare professionals focused on SEO, this targeted approach can significantly enhance engagement.
Content Creation Package
Our package includes everything required to ensure two News Articles and two corresponding EDM Campaigns are created each month for a year! For those in the dental industry, we offer specialized services such as dental clinic website design and dentist digital marketing. Whether you are looking to improve your ecom websites or need a dental web design that is both user-friendly and SEO-optimized, our team can help. And if you need assistance with hosting services or guidance on domain hosting and email setup, we are here to assist.
For more advanced marketing strategies, consider consulting with a Facebook ads agency or a Google ads agency to further leverage social media and search engine marketing opportunities. Our team also provides ecommerce web design services tailored to your specific needs, ensuring your business remains competitive among the best websites 2024.
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