Dr Mohammed Baba

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Project Brief

Dr Mohammed Baba is an Australian trained orthopaedic surgeon specialising disorders of shoulder, elbow and hand. His practice offers solutions for post-operative care – including physiotherapy, hand therapy and rehabilitation.

The project involved the development of a new brand and website.

Project Details

The development of the logo was informed by some definite requirements from the client. It had to reflect the three core areas of Dr Baba's practice – Shoulder, Elbow and Hand. This was achieved via a couple of complimentary avenues. Firstly, the logo was designed to incorporate tagline text that literally spell this out. Secondly, the logo symbol (while abstract) clearly implies these structures of the arm.

While planning the structure of the website it became clear that we would use these areas as our guide more generally. This was applied to navigation sections – allowing us to organise the information about conditions and procedures "by anatomy".

Project Result

The client was pleased with the completed project and appreciates the design, as well as the user friendly function of the website. The site offers website visitors easy access via Desktop, Tablet and Mobile devices.